Racked LA Social/Email Marketing
As the editor of a popular LA fashion, culture and lifestyle blog, I also had the responsibility of promoting it via Twitter, Facebook (which was eventually rolled into Racked National's page) and email newsletter signup -- and I promoted email signup with posts on the site, Facebook and with the use of an occasional contest.
Using social and email marketing --together with excellent content -- in two years, I grew readership from 2,000 to nearly 20,000 a day.
