Healthy Habits Calendar
What started as a very vague request for material to promote retention among small business owners became one of our most successful and enduring projects. The copy team came up with the idea of the Healthy Habits calendar, an attractive vehicle that provided useful health tips and information as well as marketing messages. The calendars were sent out in November, and throughout the following year, we sent topical direct mail pieces to remind recipients about the calendar. The campaign was so well-received, it became a standard that we produce every year. Check out the inaugural calendar in all its glory.