PacifiCare Healthy Habits Campaign
This was a very high-profile direct mail campaign designed to boost the effectiveness of the original Healthy Habits calendar. Every other month, we sent a mailer that referred the reader back to the Healthy Habits calendar. The mailers also contained topical information (based around certain monthly national health observances) and offers.
This is one of the most rewarding campaigns on which I've had the pleasure to work. These mailers had a healthy budget, so we used unusual shapes, a high-quality transparent envelope and a snot-dotted BRC. Overall, the entire campaign was so successful that it became an annual thing.
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