Lisa Boosin

Broadcast

In addition to concepting and writing TV spots that were produced and aired on network TV and streaming services, I've also done a few "direct to video" spots (i.e., spots that were created as broadcast, but media budgets got complicated and then the spots were used elsewhere, such as Facebook channels).

My role in all of these videos were the same: working with a creative director and art director on concepts, writing the script, helping develop the storyboards, participating in casting calls, on-set script supervision, and being a part of post-production (.e.g, recording VO, SFX, etc).

DISOBEY VAPE — City of Los Angeles Youth Anti-Vaping Initiative

This spot was created as part of a larger campaign to prevent teen vaping. The spot ran in theaters throughout Los Angeles, as well as on cable and streaming platforms. My involvement started with initial focus groups to get Southern California teenagers’ perspective, distilling that information into concepts…all the way through post-production. You can learn more about the campaign here.

Chef Merito

If you want to elicit an emotional response in your audience, you don’t make an ad — you tell a story. That was my thinking behind pitching a telenovela-themed campaign to our client who was interested in a new direction but still wanted to hit the notes that Chef Merito was a way for their Hispanic and Latino clients to recapture the familiar comforts of home. Even though I am Anglo, I worked with our Creative Director David Galvan to make sure we were telling a story that felt authentic and respectful to cultural nuances. When I sold the work into our clients, another selling point was that it could serve as the basis for a true campaign with different stories and installments unfolding through different media channels that would all share the same DNA. The client loved it, and we’re already making plans to extend the campaign with new spots in 2021.

I wrote the script (below) which was later transcreated for the spot.

SolveIQ Brand Spots

SolveIQ had just debuted a new identity: the PC utility formerly known as Driver Support One wanted a name that would give it better traction in search results and conveyed not only a benefit but a personality. It was also important to them to have spots that could be adapted for social but could also run in local markets. We created two spots: a consumer spot that dramatized the impact of out-of-date drivers and a playful but clear way, and a B2B spot that showed how the utility could support productivity and profitability.

The client loved the spots — I think they stand on their own, but when you consider that these two spots were both produced remotely in the middle of the pandemic AND these were ultra-low budget but still ended up looking like a million bucks, they’re both even more impressive!

AltaMed ‘Moments’ Campaign

This is a series of five :15s that were bundled as :30s for broadcast and then used as-is for social and other channels. Although AltaMed has a sterling reputation in the community and the brand has great unaided recall, people didn’t actually know what AltaMed offered. These spots that highlight a single moment in a potential health journey were conceived and created to increase awareness of AltaMed’s core services.

UnitedHealthcare Health in Numbers Campaign

Insurance is all the same, right? No, not really! In the post-Affordable Care Act landscape, insurance companies need to think more like consumer brands to appeal to their customers. This campaign was developed to make the benefits of UHC’s Big Data more tangible and real for normal people.

AltaMed PACE Campaign

This was a series of two English and two Spanish documentary-style spots to bring awareness and clarity to AltaMed’s offering for seniors and caregivers. In all honesty, so much of the credit goes to a wonderful director who was able to build emotional connections with his subjects and of course, our editors, but I helped shape this spots in casting, writing interview scripts, working with our editor, and post-production.