West America Graphics 3D printing campaign

This was the kind of assignment that shouldn't be called "work" but "joy". To make a memorable impression when announcing their 3D printing capacity, WAG hired us to develop a campaign and told us, "The sky's the limit." We produced a truly multi-media campaign that might be described as the laboratory of the Rad Scientist who used 3D printing to create monsters to do his bidding. Elements ranged from the sublime to the ridiculous: I came up with names and back-stories for the monsters (including Student Body Sally, the Creature from the CMYK Lagoon, Borg Washington); at the opposite end of the spectrum was a factual brochure about WAG's capabilities and process that I also wrote. The campaign also included a microsite, direct mail, email blasts, and much more.