Pro Cycling Team Facebook Photo Contest

To drive engagement and get more Facebook followers, we developed a photo contest, encouraging people to share their bike-related pictures on Facebook. We created banner ads that ran on UHC-affiliated sites and appeared in a variety of opt-in email newsletters, as well as physical banners and signs to promote the contest at cycling events, farmers markets and health fairs. Contest components included all the above-named pieces, a Facebook page, a Fangate page, an entry page, a post-entry page, and a few others. The contest received more than 3,000 entries.