UnitedHealthcare Health4Me app -- Naming, content, and marketing
Brought in at the beginning phase for name ideation: after a number of rounds, one of my names was selected and trademarked. As the app was being built, I wrote menu copy and content. Then after the app was built and launched, I wrote marketing materials, including brochures and video scripts. Health4Me was a huge hit, with nearly 2 million downloads to date.