UnitedHealthcare Executive Series Whitepaper
News flash: there's a reason I'm a copywriter and not a CEO or an insurance actuary. But you'd never know it from reading this piece. Often, us writers are faced with how to turn numbers into a story. But in this instance, I'm writing for an audience who thinks numbers, charts, and graphs are very sexy. The heavy lifting is how this information is presented, and writing about it knowledgeably and sounding like I know the culture. You can see for yourself here.
