UnitedHealthcare Executive Series White Paper
News flash: There's a reason why I'm a copywriter and not, say, a Chief Financial Office or an insurance underwriter. But if you read this, you'd never know it. This paper examines the relationships between a host of sub-optimal health conditions/lifestyle choices, employee population trends and the impact on a company's bottom line. Part of the "heavy lifting" involved with a project like this is presentation of information -- this is an audience who finds numbers, graphs and statistics super-sexy and compelling.
Click the thumbnails below to read a few pages. Or you can download the entire paper here.