UnitedHealthcare E-Updates Direct Mail Campaign — Lisa Boosin

UnitedHealthcare E-Updates Direct Mail Campaign

This campaign to get insurance brokers, a notoriously technophobic bunch, to sign up for UnitedHealthcare's online newsletters and other e-communications. Three drops, all with a BRC. Read the body copy below each image.

First in a three-drop campaign. Copy on reverse says: Feed your brain with email updates from UnitedHealthcare and get an instant selling advantage.Our main method of communicating with our brokers is email. Please provide us with your email address… — First in a three-drop campaign. Copy on reverse says:
Feed your brain with email updates from UnitedHealthcare and get an instant selling advantage.
Our main method of communicating with our brokers is email. Please provide us with your email address, and we'll keep you informed of all of our latest product, rate, and service information.
To stay informed, simply:
1. Send an email to enews@unitehealthcarenortheast.com
or
2. Send us the reply card at right."

Second in a three-drop campaign created to get brokers (a notoriously low-tech group) to sign up for email updates.Copy reads:"Is getting through your inbox making you put your business on hold?Sign up for email updates from UnitedHealthcare, the fa… — Second in a three-drop campaign created to get brokers (a notoriously low-tech group) to sign up for email updates.
Copy reads:
"Is getting through your inbox making you put your business on hold?
Sign up for email updates from UnitedHealthcare, the fast-forward way to get the news and updates you need.
Our main method of communicating with our brokers is email. Please provide us with your email address, and we'll keep you informed of all of our latest product, rate, and service information.
To stay informed, simply: 
1. Send an email to enews@unitehealthcarenortheast.com
or
2. Send us the reply card at right."

This was the third drop in the campaign (this particular version was part of a campaign that had been designed specifically for a different market than the first two, hence, the different colors.Copy reads:"In the business world, just a couple of mi… — This was the third drop in the campaign (this particular version was part of a campaign that had been designed specifically for a different market than the first two, hence, the different colors.
Copy reads:
"In the business world, just a couple of minutes can mean the difference between making a big sale and missing out.
Sign up for email updates from UnitedHealthcare, the fast-forward way to get the news and updates you need.
Our main method of communicating with our brokers is email. Please provide us with your email address, and we'll keep you informed of all of our latest product, rate, and service information.
To stay informed, simply:
 1. Send an email to enews@unitehealthcarenortheast.com
or
2. Send us the reply card at right."