UnitedHealthcare Digital Video Frame
Our client approached us about sourcing or creating a tsotchke to get top-of-mind with a small, targeted group of prospects we felt we had the best chance to sign on with us as they considered their upcoming renewal. We had a decent (but not lavish) budget and were basically told to go nuts.
Here’s what we made: a digital video frame that scrolls through powerful images and marketing messages. Each image was overlayed with a benefit or fact, reminding the employer of the value of UnitedHealthcare. The frame had a stand so an executive could sit it on the desk — and without even realizing it, receive the UnitedHealthcare messages again and again.
Click on the image to see the video