ReShape Non-surgical Weight Loss Program Websites
A big product in an underserved marked called for a HUGE launch: ReShape is a non-surgical weight loss procedure created to meet the needs of those who either don't want or don't qualify for traditional weight loss surgeries like the lap band or gastric bypass. It's a cash procedure, so the campaign was designed to appeal to more upscale clients (as well as 'recruit' other weight loss surgeons to add this to their repertoire).
The ReShape website was a vital part of the launch -- and I was a vital part of the success of this project. Besides working on strategy and architecture, I wrote all the copy on the site, including scripts for animations and patient success stories. I also wrote all the copy for the physician site, and for the Reshape patient portal, which featured lifestyle content and assorted promotions.