Rescue Skin Care Launch

I was involved in all aspects of helping to launch a new brand, positioning them as "cosmeceuticals" with an edge. My involvement included working with the client to develop a "voice," working with art directors on a visual approach, writing product descriptions and web copy, and concepts and copy for packaging and signage (the brand did a pop-up in New York).

Pictured below are a few elements, including the website, a product sales sheet, and pictures of the New York popup.