Ranexa (Unbranded) Speak From The Heart Fotonovela
Gilead's Ranexa is an anti-anginal drug that has hit a plateau in the marketplace and needed to generate interest, both among physicians and patients. Part of the solution was a series of unbranded communications that helped both the doctor and patient recognize latent symptoms of angina that the patient might otherwise rationalize as being normal. We developed this fotonovela as a friendly, engaging, easy to understand tool to guide patients to the Chronic Angina Checklist, used to foster more productive conversations in the exam room. In addition to coming up with the overall idea of using existing videos to create the stories, I also developed the outline and storyboard and wrote the copy. Click here to see the entire fotonovela.