Racked LA Newsletter #2
Because the Racked LA newsletter was strictly opt-in, we usually had open rates around 20% - 22%. Friday's editions, which usually contained time-sensitive news about weekend shopping and sample sales, were always higher -- sometimes as high as 30%, with a click-through rate around 23% or 24%.
This particular edition was sent out with the subject line: Why Celeb-Designed Jewelry Rocks, Two New Target Collabs. (However, this was not a Friday edition.)