Quest Diagnostics microsite

QuestForHealthSystems.com was conceived of as a "light" version, or companion site, to QuestDiagnostics.com, a behemoth site with hundreds of sub-pages and content for a variety of different audiences. The goal was to create something more streamIined that would showcase information tailored to their primary audiences -- health care professionals and health systems executives. Besides being written in Quest's specific brand voice, the language also works to position Quest as not just a provider of lab tests, but an indispensable partner in high-performing health systems and healthy patients. In addition to writing and architecture, I also worked with an Art Director and programmer on the main animation, the "dot burst", that ties into a major piece of Quest's corporate branding.