PIP Printing Content Marketing

If you run a small advertising or marketing shop or any small business, you probably know PIP Printing, a nationwide chain that offers everything from plain old printing to acting as a fully outsource creative services team. The MarketingTango blog was createdto promote both the breadth and depth of their expertise. Each SEO-optimized post goes in depth on topics that both educate potential clients, but also impress upon them, "Yeah, there's a lot you don't know about successful marketing campaigns…and that's why you need PIP!" My role in this ongoing project is researching, pitching and writing articles, with SEO in mind. Below are a few of my favorites.

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Four Fatal Grammar Errors that Can Tank Your Direct Marketing

In a former life (at least, former career), I was the managing editor of a special section at a big newspaper. I think a lot about words -- how hard it is to find the right ones and arrange them in the right way, but how easy it is to shoot yourself in the foot. This is by no means a comprehensive list, but these are the top mistakes that can make even the most polished marketing sound like it was written by a 2nd grader.


Video and Email: Two Tactics That Go Great Together

Email marketing continues to be an essential tool for moving customers and prospects deeper into the funnel, and the use of video can produce a 55% increase in click-through rates and a 24% increase in conversions.


3 Powerful Reasons to Embrace Social Media as a Customer Service Platform

Social media has demolished the traditional structure of the business/customer relationship, and for those marketers who understand how to navigate the new landscape, it's a very good thing. The right approach to customer service on a social platform can help strengthen the relationship, and turn customers into fans.