Lisa Boosin

OCTA Rideshare Week "101 Reasons to Rideshare" campaign

I came up with the overarching campaign theme, helped with strategy, and then wrote 101 reasons to rideshare -- each reason was turned into a meme that was posted to Facebook, a tweet and sometimes even a poster. Reasons ranged from the practical and serious ("Get to work early, snag that chocolate-sprinkled donut", "Help reduce emissions, Keep Orange County beautiful") to the more zany and humorous ("You want to meet new people but internet dating scares you", "Turn rush hour into happy hour"). The effort was a tremendous success: OCTA leveraged the campaign to acquire new promotional partners, the campaign increased overall awareness of OCTA services, and nearly 3,500 Share the Ride pledges were made on Facebook.