Nuplazid Launch

I was brought onto this account as copy supervisor mid-stream, after Acadia got the Nuplazid label and had already completed an unbranded DSA campaign. Besides putting together a brand manual and usage guide, I was responsible for all aspects of the Nuplazid web site, sales training materials, direct mails and email blasts to doctors, dosing cards, and about a thousand other pieces. I also managed the copywriters in the development of cutting-edge Google Cardboard/Oculus Rift presentations.

Unfortunately, with the abrupt closing of CDM LA, I was not able to get files for all of these projects -- many of which were very cool. But the website is live, in all of its glory.