Jovenville Scratch-Off Mailer
Who can resist a scratch-off? Nobody, that's who. Scratching recipients uncovered "zombified" versions of the Jovenville staff. I was involved in concepting on this, and naturally, I wrote the smart puns tying the zombie-thing back to the agency. This mailer went out around Halloween.
The unscratched-off front cover reads: Discover the brains behind Jovenville.
The back reads: We're dying to meet with you.