Jovenville Scratch-Off Mailer

Who can resist a scratch-off? Nobody, that's who. Scratching recipients uncovered "zombified" versions of the Jovenville staff. I was involved in concepting on this, and naturally, I wrote the smart puns tying the zombie-thing back to the agency. This mailer went out around Halloween.

The unscratched-off front cover reads: Discover the brains behind Jovenville.    The back reads: We're dying to meet with you.

The unscratched-off front cover reads: Discover the brains behind Jovenville.

The back reads: We're dying to meet with you.