Jovenville Creative Block

This Christmas promo was basically just a block of balsa wood that invited recipients to get creative with it. We provided an illustrated list of suggestions ranging from "use it to serve a lovely cheeseplate to your holiday guests" to "if your life is in danger, you can use it as a ninja throwing-star." We invited recipients to tell us about/photograph how they'd use it, then share those ideas on Facebook. This promotion was featured in HOW Magazine.