Jovenville April Fools' Eblast

Jovenville is an agency with a reputation for pulling out all the stops when it comes to intriguing self-promotions. But this year, the company decided to eschew fancy, pricy promos and connect with customers and prospects via eblast, instead. We created a tongue-in-cheek, patently fake invoice (line items included "Make the logo bigger by 40%, $12,000", "Make the logo smaller by 40%, $36,000").

The piece generated a lot of funny conversations on Facebook -- and one poor, befuddled controller actually called the agency to get more information on paying the dummy bill.