Healthy Habits Direct Mail Campaign
As part of retention campaign that used the Healthy Habits calendar as its centerpiece, I wrote a series of direct mail pieces that corresponded with certain health observance months or events and referred recipients back to the Healthy Habits calendar. This was a high-profile campaign that featured elaborate die-cuts and vellum envelopes. The six mailings included a snowflake mailer, an apple mailer and a heart-shaped mailer.
