UnitedHealthcare Health in Numbers campaign
Over the years, I probably created tens of thousands of pieces of communication for UnitedHealthcare, but one of the campaigns that really stands out to me is Health in Numbers. UnitedHealthcare, powered by fellow UHG subsidiary Optum, was one of the first to plant a flag in the concept of personalized medicine. These executions go a long way toward offering consumers a tangible reason to believe.
(For the record, I am not wild about every aspect of this campaign -- the first time I saw the animation, I couldn't help but think about Harry Potter and wizardy stuff. But in a place like UnitedHealth Group, which has a very strong corporate culture, 70K employees, and almost as many levels of bureaucracy, even this is a definite win.)