Edwards SAPIEN 3 Ultra RESILIA Valve Launch
To help Edwards launch the latest iteration of their industry-leading SAPIEN valve, we developed an integrated creative campaign that highlighted all the new and innovative features of this latest product evolution
As the creative director, I took the lead on the copy, concepting, messaging (in conjunction with Strategy), and working with my ACD/art partner on all the visual elements.
This campaign art was then leveraged for a print ad (seen here), a brochure, an in-service deck, an activation kit, a style guide, digital ads, and a landing page (my agency supplied all copy and art/graphic elements, but was not involved in the website design, UX, or programming).
