Edwards 1 Million Patients Campaign
To commemorate the milestone of 1 million lives changed by the Edwards SAPIEN valve, the company tapped us to create a campaign that addressed HCPs and patients alike. The centerpiece of this campaign was a video, and it also included a landing page, social elements, and more
I took a very hands-on role with the video, helping to shape the narrative by reviewing hours and hours of footage, working with my team to come up with graphics and other elements to tie the video together, writing announcer VO, running the recording session, etc.
I served as creative director on the other pieces. Unfortunately, my agency was not in charge of the landing page UX or design; we merely supplied copy.