Concepts and Brainstorming
Generally speaking, I will do everything in my power to avoid ads that are ‘pharma beach’/cliches/happy, smiling patients. In my career, I’ve earned a reputation for conceptual thinking, and I passionately believe in the power of exceptional creative to solve business problems. And as much as I am a persuasive advocate, I get that — to quote the late great Kenny Rogers:
You've got to know when to hold 'em
Know when to fold 'em
Know when to walk away
And know when to run
So sit back, buckle up, and enjoy the ride through these concepts that were gone too soon.
Concept for branded HCP campaign for PrEP. We actually did win this business with some of my other creative, but this wasn’t it.
Click to expand image.
Click the image to open the tactical brainstorming deck, part of a branded effort to reach patients and their caregivers.
