In 2014, Boston Scientific tapped DevicePharm (now Brado) for a massive overhaul of their marketing materials. They presented us with a long wish list -- besides a sense of urgency and a deeper emotional connection with their audience, the company wanted their thrombus solutions to be so familiar to doctors, the medical community would think of the phrase "door to stent" just as readily as they do "door to balloon."
We developed several unique campaigns for them, including new branding for their educational series, a higher-profile rebrand for their thombectomy line of business, and assorted sales sheets that needed to be able to stand on their own yet still feel as if they belonged to the BS family.
I developed taglines, web copy, iPad presentations, rebranding concepts for their thrombectomy portfolio, brochure concepts and copy, email marketing to support their educational opportunities, and much more. I'm really pleased with how the brochure turned out: in terms of quality and concept, I think it stands alongside any of my consumer work.
