PKU Unbranded Website

For a ‘rare disease,’ PKU (Phenylketonuria) is surprisingly common. The current standard of care is a very restricted diet in conjunction with Kuvan – every day, for life. But Biomarin is dedicated to advancing therapy with a number of active clinical trials and continuously supporting the community. They needed to refresh their unbranded site and wanted a concept that commanded attention and inspired hope.

In conjunction with my ACD/art partner, I came up with this concept (affectionately dubbed ”brain balloon” and also gave a gentle refresh to the copy on PKU.com.