I'm using this space to recognize and celebrate words that have resonated with me…not necessarily from ads. Because, face it, if you're a copywriter and you get all of your inspiration just from other ads, the ads you write are going to suck.
Anyway, this first entry is from an album review that ran in the LA Weekly in November 2008. These words have stayed with me for almost 9 years, which is pretty impressive! As writers, we should all aspire to have our sentences tumbling around in someone's head for that long.
This is the mythical burrito microwaved by God, which is so hot, God himself cannot eat it. Upon first, second, third, quite possibly 10th listen, it’s a deeply unpleasant experience. You’ll warm to it. Maybe.
Is it a great review? Maybe, maybe not. But I found it to be inventive, funny, and unexpected. Yet, you still know exactly what the review is talking about.
And I have remember it for NINE YEARS.