Edwards Valve Failure MOD video
I was part of a team that was tasked with creating a video to help Edwards Lifesciences own the conversation around valve durability by countering the narrative advanced by one of their primary competitors.
As the Creative Director on the project, my duties included copy, concepting, messaging (in conjunction with Strategy), working with an awesome art director (Tim Franz, seriously this guy is amazing) to help develop a look and feel, working with an internal producer and helping manage a vendor through all phases of production, presenting the work to client…basically, everything from soup to nuts on this one.