Edwards Surgical Valves Campaign Concepts

After completing several successful and highly regarded campaigns for the Edwards THV team, the Surgical Portfolio team wanted to borrow similar imagery and thinking. We convinced them to let us do a complete concepting exercise, and we produced concepts and messaging that went through several rounds of testing. Included here are the winning concept as well as some of the more popular runners-up. The concept will serve as the basis for a convention presence as well as brochures, sales aids, and more.