Cloud Pets by Spiral Toys

Cloud Pets are unique toys that combine the old-fashioned charm of a cuddly, stuffed toy with internet connectivity and social media: using the Cloud Pets app, you can record a message, send it to the recipient's parent for approval, and once approved, the message is delivered (in your voice) through the stuffed toy. And because they're essential soft, fuzzy computers, the toys feature an ever-expanding universe of games.

In addition to writing copy for the website, I also wrote press releases to announce when the line had been picked up by major retailers like Target.