Breyanzi HCP + DTC Campaigns and Messaging
A previous agency won AOR duties for BREYAZNI from Bristol Myers Squibb. While it wasn’t my home brand, I was frequently brought it to do day-to-day work on concepting, copy, and message development for both HCP and DTC audiences. This included projects like “blue sky” DTC concepting, refreshing HCP concepts (i.e., tweaking the headlines and subheads of an established concept), as well as message platforms for both audiences. Click or scroll through the galleries to see more.
BREYANZI DTC concepts
BREYANZI HCP Campaign refresh
BREYANZI DTC Branded messaging platform
