Bausch + Lomb Premium Vision Technologies

To promote their surgical and implantable offerings in advance of the Annual American Society of Cataract and Refractive Surgery (ASCRS) Symposium, Bausch + Lomb tasked DevicePharm (now Brado) to develop trade show signage and convention presence, an interactive vis aid, print collateral, and more.

My role in these projects included:

  • Coming up with Outcomes That Stand the Test of Time, a concept that neatly tied a bow around B+L’s innovations, focus on long-term vision improvements, and commitment to practitioner success.

  • Writing all collateral material

  • Writing all scripts and animations for the sales aids

Mockup of the mobile billboard artwork that drove around the San Diego Convention Center.

Mockup of the mobile billboard artwork that drove around the San Diego Convention Center.

Digital signage outside the main hall at the San Diego Convention Center

Digital signage outside the main hall at the San Diego Convention Center