Cyndi Allcott Branding and E-commerce
Cyndi is a high-end esthetician located in Orange County, California -- yes, her clients include several Real Housewives of Orange County, as well as other local celebrities and VIPs.
This project has two different components: branding for Cyndi, including information about her and her services. What sets Cyndi apart from the countless strip-mall facialists and beauticians is how much experience and education she has. Her goal was to come off as high-end but approachable and compassionate (she also offers permanent makeup services, including to cancer survivors). Compiling and editing testimonials was an important part of pulling this section together.
The second component is more straightforward e-commerce, which includes product descriptions and directions.
To see how it all comes together, visit cyndiallcott.com.